Giants Compete for US$15B Worth Music Market


Recently,on the start page of TTPOD appeared “TTPOD will suspend the service from October 1.” It is reported that TTPOD indeed has such intent but the schedule is undecided yet. The 9-year life of TTPOD seems to come to end.


OnJuly 9, 2015, the National Copyright Administration released the Notice on Ordering Online Music Service Providers to Stop Unauthorized Music Distribution (known as “the strictest order ever”), which ends the “free era” of online music and also guides the domestic music market onto a benign development track.


Entering the copyright era, giants start to carve up the music market, which also means the beginning of merger mania. So far, the landscape has basically formed: Tencent owns QQ Music, Kugou and Kuwo; Alibaba Planet has TTPOD and Xiami Music; while Baidu Music is in an awkward position and NetEase Cloud Music waiting in the wings.


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