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Moonbasa, a domestic B2C website specializing in the sales of women's underwear, has recently secured US$20M from GSR Ventures, which led in this round of investment. CRCI, an investor in the first round, also participated this time.
Allen Zhu, Partner of GSR Ventures, noted that there are three main reasons for their investing in Moonbasa. Firstly, e-commerce market has a huge potential and promising future. However, only few businesses in this sector are targeting women, and Moonbasa has its unique features. Secondly, the whole team of the firm has excellent execution capacity, taking the lead in many aspects in the industry, such as product design and overall picture quality. More importantly, Moonbasa is a completely independent brand, with an extraordinary brand value and a growing profitability.
"Moonbasa", a new e-commerce brand operating enterprise based on database marketing, is dedicated to providing women with healthy, comfortable, fashionable, beautiful and cost-effective underwear products and services.
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