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Beijing Tianyi Huirong Equity Capital Co., Ltd. (T.H.E Capital) and its fund signed an investment agreement recently with Liaoning Skyking Electronics Technology Co., Ltd. (Skyking), under which T.H.E Capital pumped RMB30M into Skyking, and the investment has already been put in place.
New media is one of the major sectors that T.H.E Capital has been always focusing on, noted Wu Xu, CEO of T.H.E Capital. As a combination of mobile digital media and outdoor media, taxi LED media has advantages in communication effect and fills the gap of traditional media, thus enjoying a bright market future.
Skyking, a new media company specializing in the advertisement operation of taxi LED screen, has so far conducted business in cities including Shenyang, Wuhan and Anshan. It creates a "taxi GPS + safety supervision system + LED advertising screen" business mode in China.
T.H.E Capital, an investment institution focusing on enterprises at growing and mature stages, is now managing three RMB-denominated funds with a total scale of RMB1.2B.
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